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Research shows that cycling has many potential benefits, both for communities and individuals. Cycling can play a critical role in promoting mobility, creating healthy lifestyles, reducing traffic congestion and emissions, saving money and generating economic activity (Greater Wellington Regional Council, 2008; Ministry of Transport, 2008). Even with all these potential benefits, the Household Travel Survey (2007-11) shows that only 1% of all trips in the Wellington region are made by bicycle, which rises to 1.5% when looking at trips less than 5km.