Moderate visibility

This is a moderate visibility option for new cars and utes, or existing vehicles where there is at least two years life left.

 

Vehicle option two

 

 

GW logo – on doors

  • Position the logo on the left and right-hand front doors
  • The logo should be 544mm wide by 220mm high and positioned 140mm from the left edge of the back door
  • Position it 60mm up from the body moulding. Move up if a vehicle emblem is in the way

GW logo extensions – on doors

  • Position the logo with extension on the left and right-hand front doors
  • The main logo should be 370mm wide by 150mm high (excluding extension) and positioned 140mm from the left edge of the front door.
  • Position it 60mm up from the body moulding. Move up if a vehicle emblem is in the way.

Bonnet graphic

  • Always use the full colour icon. This should be 1,000mm in diameter
  • Position the left edge of the icon on the centre line of the bonnet and the top of the icon on the edge of the bonnet, next to the windscreen
  • This has been designed to fit most-sized vehicles but use your best judgement when dealing with unusually sized vehicles

Web address

  • The preferred placement is on the tail gate, left aligned, 100mm in from edge of back or tail light
  • This should be 50mm high and must always be set in Frutiger Roman, Greater Blue
  • Centre it vertically within the clear space of the tail gate
  • If the tail gate is obstructed with existing vehicle branding or body mouldings, you may position it on the side of the vehicle
  • Where possible this should be lined up with either the top or bottom of the logo text
  • On a ute, position it 140mm from the left edge of the tray
  • On a car, position it 140mm from the right edge of the back of the car

Functional name (optional)

  • This should be 50mm high and must always be set in Frutiger Black, upper case, Greater Green
  • Position it on the side, at the rear of the vehicle, 140mm from the back edge or tail light
  • Where possible, line up with either the top or bottom of the logo text – but always line up with the web address
  • You may also place the functional name on the tailgate, left aligned, positioned 100mm from the right edge
  • Centre it vertically within the clear space of the tailgate and always base align it with the web address

Roof number (optional)

  • This is for Wairarapa vehicles only
  • It must be set in Frutiger Bold, Greater Blue, 280mm in height and centred on the roof

Side number (optional)

  • This must be set in Frutiger Bold, Pantone 3155, 50mm in height and positioned 50mm in from the left hand side of the vehicle
  • Where possible, it should be lined up with either the top or bottom of the logo text

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