Brand story
GW’s brand story is optional for any of Greater Wellington's publications, and is usually used on more formal ones
Short version (most commonly used)
Greater Wellington promotes Quality for Life by ensuring our environment is protected while meeting the economic, cultural and social needs of the community
Full version
Water, air, earth and energy – elements in Greater Wellington’s logo that combine to create and sustain life. Greater Wellington promotes Quality for Life by ensuring our environment is protected while meeting the economic, social and cultural needs of the community